Cannes Advertising Awards at Taylors Lakeside Campus 2010

Whoo, that's one heck of a long, bloody name.

Alright, so, last evening, my friends from Ad Campaign class, all in a great, giant group, decided to take on our lecturer's suggestion that we go for the Cannes Advertising Awards Predictions, etc. I'm not actually sure about the award name, but I know it's got something to do with Cannes, and that this predictions event is sponsored yearly by Leo Burnett. Whoo!

We met at Taylor's about 8-ish. The campus is beautifully... new. HELP's literally an underground bomb shelter, as Leanna so aptly puts it. Sometimes, I wonder how it'd be like, and how my life would be if I'd decided to go to another uni. XD

Nah, just kidding. I love HELP, even if we DO come up with certain ridiculous things at the worst of times.

We had a bit of fun with the refreshments; Benji, very much in love with the fried chicken, suggested Nelson steal the entire tray and stick it into the car, since Nelson was dressed EXACTLY the way the servers were. Seriously, sometimes, I figure, HELP students are just crazy. But good crazy.

Let's see, I'm not sure who else was there, but I know for a fact that Gracie (Wong), Jo, Hamid, Bee-Leanna, Bee-Wei Lian, Calvin, Angel... etc, were there. Good funny group, vastly entertaining.

Oh, the ADs themselves were vastly entertaining, too. We got to watch a reel of 41 advertisements and advertisement campaigns, and I found them generally... very smart. They're things you don't normally think of.

My favourite, favourite, FAVOURITE, is this one.



It's by TBWA, for AIDES, which campaigns for safe sex. The entire hall erupted into cheers and laughter. XD Something so simple, yet so HILARIOUS... great job, I do believe.

Following this are the rest of my picks, in no particular order:
1) Topsy Foundation - "Selinah"
2) New Zealand Book Council - "Going West"
3) Vancouver International Film Festival - "Sexuality/Subtitles"
4) Axe - "Destiny"
5) Canal+ -"Closet"
6) Nike Football - "Write the Future"
7) MCYS - "Beautifully Imperfect"
8) Microsoft Xbox 360 Halo3: ODST - "The Life"

The rest are really great advertising campaign ideas. Seriously.
1) HBO - "It's more than you imagined"
2) Canon Eos - "Photochains"
3) Ikea - "Facebook Showroom"
4) Nokia - "The World's biggest signpost"
5) Shelter - "House of Cards exhibition"
6) Metropolitan Police - "Choose a different ending"
7) Gatorade - "Replay"
8) Andes Beer - "Teletransporter"

I had to narrow it down to just 15 choices, for my predictions, but augh, it was difficult. Surprisingly enough, some of the nominees, with giant brand names, such as McDonalds, Skittles, Evian (OH MY GOD SCARY ROLLERBLADING BABIES SO WRONG ARGH), Dominos, and so on, kinda tanked.

Ah, well. Goes to show, humans really -can- be bloody creative. Seriously. Whoo! I almost want to just start a photochain right now. XD

Let's see who really wins when the awards kick in!